Graphic Design

Project: Logo Design
Client: Therapeutic Core Balancing
Software: Adobe Illustrator

the Brief:

Create a professional logo that communicated balance, compassion and caring.

Solution:

After speaking with the owner, Tim, I learned that his specialty is a massage therapy program called Structural Energetic Therapy, or SET. SET emphasizes creating balance in the body by correcting structural imbalances or distortions and releasing emotional blocks through massage therapy.

During our conversation, the spiritual (or emotional), structural and therapeutic benefits of SET continued to come up. With these three concepts in mind, I began to create the logo you see before you. The three leaves symbolize each component and life. Together they form a Ven diagram. The person is placed in the exact center, representing the ideal of balance in life.